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Tying the Knot

Partnering is an art, so make sure everyone sees eye to eye with these 8 tips.

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This story appears in the April 2008 issue of Entrepreneur. Subscribe »

The fallacy of partnerships is rooted in the dotcom boom. In those days, most startups didn't have a business model, so they blew smoke about "partnering" with big firms. (Surely, if a company partnered with IBM or Microsoft, it would be successful.)

To this day, whenever an entrepreneur uses partner as a verb, all I hear is "bull-shiitake relationship that isn't going to increase revenue." In the spirit of improving what has become a flawed process, here are my tips for the art of partnering.

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