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Make Your Best Offer

Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.

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This story appears in the November 2008 issue of Entrepreneur. Subscribe »

This holiday season, it's all about the offer. Spending at the gas pump and in the grocery store have taken precedence over other purchases as many consumers focus their spending on necessities and business purchasers tighten their belts in response to the economic downturn. With prospects scrutinizing almost every purchase, all your advertising must offer an incentive that will motivate buyers to take action.

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