Open2view: A Picture of Success

For real estate professionals and their clients, virtual tours are just a click away.
Writer and Content Strategist
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Open2view.com is relatively new to North America, having opened its first U.S. in 2007 and entered the Canadian market just last November. Founded in in 1999, the firm provides digital services to industry professionals.

The company's origins are modest, says Eric , U.S. and Canadian master franchisor. "The franchise essentially started with one man and a digital camera," he says, recounting how founder Chris Bates made the rounds at real estate agencies to offer his services as a photographer.

A year later, Open2view went live with its own internet portal, and has since grown to dominate the New Zealand and markets.

Chase says the U.S. is wide open for applicants interested in state master franchises as well as area and photographer franchises. There are only 11 in the , compared to 60 in New Zealand, a country with a population of just 4 million--roughly the number of residents in .

Chase considers the ideal franchisee someone who possesses confidence, an eye for detail and a can-do, service-oriented attitude. "[It] would have to be someone with a passion for people, property and photography, in that order," he says.

doesn't come automatically, and the most successful franchisees are the ones who take the time to build and maintain relationships with agents. "We have a plug-and-play system that works, but the franchisee has to plug in and play to see any pay," he jokes.

The onus is on the business owner to provide timely and excellent service, and for the right person, it's a system that offers great value. Open2view franchisees have the opportunity to visit great property and work in the photography industry.

"It's a lifestyle business," says Chase, who describes it as a mash-up of Old World service and New World . "If you visit our sites, you will see that Open2view is one of the best, if not the best, real estate portal in the world for consistent property imagery of an exceptionally high standard."

 

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