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Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.

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This story appears in the February 2009 issue of Entrepreneur. Subscribe »

Psst, did you hear about the bank that sent everyone a potted plant and then performed random acts of kindness for people downtown?

When you're launching a new product or service, you want everyone to be pssting about your marketing campaign. The way to do that is to climb out of the generic marketing box you're in and get viral with a buzzworthy campaign.

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