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7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

One of the most powerful strategic planning tools your business can possess is a marketing plan. I'm not referring to an academic exercise found in college marketing textbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It's a combination of the planning process and the completed action plan.

Follow these seven simple steps to build the perfect marketing plan:

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