Top Trending: What Gary Vaynerchuk Learned by Experimenting on Himself

The Juice Box Grows Up

Try an icy, ready-to-drink margarita.
  • ---Shares
This story appears in the August 2010 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

The genius is in the packaging: a shiny 12.7-ounce pouch with a straw. Think Capri Sun juice pouch--but filled with an icy, ready-to-drink margarita.

That's the concept for the Cordina Mar-GO-rita, a portable (and very drinkable) cocktail from Big Easy Blends , a New Orleans company started in 2009 by Sal LaMartina and partners Antonio LaMartina and Craig Cordes. With distribution in only 13 states, the cocktail's monthly sales have already exceeded $100,000, and Sal projects annual revenue of $60 million in less than five years.

"We've got plans for GO-jitos, pi�a-GO-ladas and strawberry daiq-GO-ris," he says. "We're going to change the way people enjoy frozen cocktails."

That's right. Straight out of the freezer or pulled out of the cooler like a beer. And you'll avoid getting scolded at for having a glass poolside or on the beach, which is how LaMartina & Co. hit on the idea in the first place.

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.