Handling Objections

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Know how to handle anticipated objections. Those are the objections you hear from, say, 75 percent of the people you talk to about your product or service. There are three steps: Identify the objection, figure out how to make it an advantage, and bring it up before the customer does. Don't wait for the customer to voice it. Bring it up and show how it's actually an advantage, or at least something people will ignore.

Never wait for the customer to voice an objection you know you will hear. Bring it up yourself, and turn it to your advantage--that's a crucial selling skill.--Tom Hopkins

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur