My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


Claim Your 'Place'

How to use Facebook Places to boost business.
Magazine Contributor
2 min read

This story appears in the October 2010 issue of . Subscribe »

After months of speculation, Facebook made it official: It's in the location game. The company released its retort to Foursquare in August, a location-based check-in tool called Facebook Places that enables customers to see a map on their iPhone or other mobile device that includes your business (the Place) and a list of their Facebook friends who are currently or recently checked in there.

If you haven't claimed your Facebook Place yet, it's critical that you do so now. It's a lot like claim-jumping in the Old West. By staking your Place, you and only you can control its physical address, hours, contact info, profile image and administrators.

Here's how:

  • The first thing you must do as an owner, manager or representative of your business is to verify that you are who you say you are. Find the Place on Facebook that you want to claim for your business and then click the link "Is this your business?"
  • Complete the verification procedure to "claim" your Place. After completing some additional steps, you can access the application on your iPhone or mobile device using the new Facebook app. Once you "check in," click the "add" button and name your new Place. You can also provide a description of your business.
  • After that, you can describe what you're doing at the new Place and tag Facebook fans and friends. Click "check in" and you're ready to share your visit. And now that you've got a Place of your own, your friends, customers and everyone else can find your Place while perusing Facebook or the Places app, too. 

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur