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The Three Questions Venture Capital Investors Will Ask

You'll still have to convince venture capitalists that your brilliant inventions aren't a waste of time.

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This story appears in the February 2011 issue of Entrepreneur. Subscribe »

Let's say you just came up with an idea that could become a household commodity: a radical new design for a commode. We're not just talking a variation on a theme--like adding a few extra inches here or there, tricking out the seat or adding a sprinkler system--we're talking a quantum leap in how we go about our business.

Investors ought to be queuing up to get a piece of the action, right? Wrong.

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