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Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.

This story appears in the February 2011 issue of Entrepreneur. Subscribe »

A tidal wave of converging trends stands to change the face of commercial video forever.

First, there's technology: the prevalence of high-speed Internet access and dramatically improved streaming technology. Then there's supply and demand (and more technology): the low-cost and ever-improving quality of video recording equipment.

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