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The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.

This story appears in the February 2011 issue of Entrepreneur. Subscribe »

Believe it or not, 2010 marked the silver anniversary of arguably the most misguided marketing move of all time: Coca-Cola's stupefying decision to reformulate its flagship soft drink as "new Coke." The move faced enormous consumer backlash and the original formula--renamed "Coca-Cola classic"--returned to stores within weeks. Although the debacle offered many lessons, not all marketers learned them. Join us as we stroll down short-term memory lane to revisit the biggest marketing gaffes of the past year. 

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