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The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.

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This story appears in the February 2011 issue of Entrepreneur. Subscribe »

Believe it or not, 2010 marked the silver anniversary of arguably the most misguided marketing move of all time: Coca-Cola's stupefying decision to reformulate its flagship soft drink as "new Coke." The move faced enormous consumer backlash and the original formula--renamed "Coca-Cola classic"--returned to stores within weeks. Although the debacle offered many lessons, not all marketers learned them. Join us as we stroll down short-term memory lane to revisit the biggest marketing gaffes of the past year. 



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