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Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.

This story appears in the May 2011 issue of Entrepreneur. Subscribe »
Guy Kawasaki
Guy Kawasaki

is synonymous with selling, and being enchanting about it--by influencing behavior in "ethical, long-lasting ways"--will help you sell, says Guy Kawasaki, founding partner at Garage Ventures, co-founder of and Computer's former chief evangelist. He's also the bestselling author of 10 books, including, most recently, Enchantment: The Art of Changing Hearts, Minds, and Actions, chock-full of usable startup and social media tips on how to do just that.

Entrepreneur asked him to elaborate on a few things--and whether he thought "Guy Kawasaki" was appropriately enchanting. His answer: "Anyone who proclaims that he's enchanting, by definition, isn't. It's like bragging that you're modest."

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