Subscribe to Entrepreneur for $5

How to Increase Social Sharing to Generate More Leads

This story appears in the December 2011 issue of Entrepreneur. Subscribe »

Why do you e-mail articles to friends? Or "like" a link on Facebook? Or retweet a post on Twitter?

Content that triggers an emotional response is more likely to be shared, according to a recent University of Pennsylvania study of the most e-mailed New York Times articles. What's more, "surprising" stories (like one about free-range chickens hanging out on the streets of New York) were also more likely to be passed along.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks