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A Grow-Your-Own Business For Herbivores

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This story appears in the February 2012 issue of Entrepreneur. Subscribe »
Photo?(C) Dina Goldstein
Green Appeal: Urban Cultivator's Tarren Wolfe (right) visits with one of his commercial customers, Chef Ned Bell of Yew Restaurant + Bar at the Four Seasons Hotel Vancouver.
Photo© Dina Goldstein

Entrepreneur: Tarren Wolfe, founder of Surrey, British Columbia-based Urban Cultivator, which produces automated hydroponic growing appliances for indoor home and commercial use.

"Aha" moment: After about 11 years with his company BC Northern Lights, which produces hydroponic growing boxes for medical marijuana, Wolfe saw a new market opportunity: the locavore movement. In 2010 he started Urban Cultivator, geared toward developing "the ultimate growing unit"--one that would allow professional and amateur chefs to produce their own micro-greens, herbs, flowers and veggies. "Everyone was talking about the 100-mile diet; we're offering the zero-mile diet," he says.

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