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How to Build a Brilliant Team

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This story appears in the March 2012 issue of Start Up.

Build a Brilliant TeamAn innovative idea may inspire a new business, but it takes brilliant people to make that business a success. Michael Crom, executive vice president and chief learning officer of Dale Carnegie Training and co-author of The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World, discusses the first step to startup success: assembling your team. Read on for Crom's advice on finding the best people and filling leadership roles--while still saving some cash. 

What's the most important position to fill at the outset?

No. 1, you need to assess your own competencies. As the founder, you really should have a very strong vision and clear goals for the company. If you're not able to meet that need, that may be the very first thing you have to fill in terms of leadership roles. You need to look at creating a competency map of what you need for your own company: Very often for startups, fundraising and relationship-building are going to be key. Selling skills, project and management skills--those are ones that come to my mind instantly.

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