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How the Museum of Sex Turned a Nonprofit Snub into an Asset

This story appears in the June 2012 issue of Entrepreneur. Subscribe »

New York's Museum of Sex (MoSex) got a lot of press attention before it opened in 2002--but not for the sensational reasons one might expect. The stories focused on the state Board of Regents' refusal to charter MoSex as a nonprofit. Using "sex" in the same breath as "museum" makes a mockery of the institution, they said, forcing founder Daniel Gluck to open a for-profit museum.

Gluck wasn't too upset with the state's decision. Worried that conservative-leaning nonprofit board members would undermine his mission to frankly explore "the history, evolution and cultural significance of human sexuality," he had originally planned to launch the museum as a private venture--but advisors encouraged him to try for nonprofit status.

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