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What's the Best Way to Monitor Your Distribution System? Tips on how to manage your relationship with your distributor.

By Christopher Hann

Opinions expressed by Entrepreneur contributors are their own.

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Q: What's the best way to monitor your distribution system?

A: It's hardly a hyperbolic leap to consider the entrepreneur-distributor alliance as a marriage of sorts. To keep the union happy, the parties must have a mutual understanding of each other's expectations.

"It's the absolute cornerstone of a manufacturer's relationship with the distribution channel," says Gary High, Atlanta-based vice president of sales at Landis+Gyr, which provides energy-management products and services to the metering industry. High has 20 years of experience setting up distribution channels for products ranging from plumbing supplies to software systems.