My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

Where Back-to-School Shopping Dollars Are Going (Infographic)

1 min read
Opinions expressed by Entrepreneur contributors are their own.

It's that time of the year again.While summer vacations may still be in full swing, retailers are gearing up for back-to-school shopping.

According to a July 2013 survey of over 1,000 consumers conducted by consulting firm Deloitte, both parents and kids get most of their back-to-school shopping ideas from word of mouth. And despite the fact that more respondents are searching online -- 36 percent in 2013, up from 24 percent the year before -- discount and department stores are still overwhelmingly the top shopping destinations.

Check out the infographic below for more of the survey results, including the three most popular items and what role smartphones are playing in shopping decisions.

Click to Enlarge+

Where Back-to-School Shopping Dollars Are Going (Infographic)

 

5 Ways Email Marketing Can Help Boost Ranking In a Hurry