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How to Innovate in E-commerce

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This story appears in the September 2013 issue of Entrepreneur. Subscribe »

After 14 years and a $1.2 billion acquisition by Amazon, Zappos still hasn't hung up its innovation hat. To sustain a startup-like attitude, in 2009 the Henderson, Nev.-based e-commerce giant launched Zappos Labs, a San Francisco division staffed with 11 full-time employees dedicated to exploring what consumers want out of their shopping experiences, then creating new ways for them to engage on the main site.

Zappos Labs

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