Amazon Kindle

First Google, Now Amazon: Tech Giants Want to Bring You Online

First Google, Now Amazon: Tech Giants Want to Bring You Online
Image credit: AFP
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Amazon may be trying to establish its own wireless network, in a move that would integrate the company more deeply into everyday use of the internet, according to a Bloomberg report citing unnamed sources.

Amazon reportedly tested a wireless network in Cupertino, Calif., using spectrum belonging to Globalstar, a satellite communications company which is seeking approval from the Federal Communications Commission to convert 80 percent of its satellite spectrum to terrestrial use. That would theoretically allow companies like Amazon to bid on Globalstar's spectrum for Wi-Fi networks.

Amazon already dominates online retail and produces the Kindle, the most popular e-reader on the market. In late 2011, Amazon introduced the Kindle Fire, a tablet computer that competes directly with Apple's iPad. The iPad led the worldwide market in tablet sales for the second quarter of this year, with Amazon coming in at No. 6, according to research firm IDC. Both versions of the Kindle have wireless connectivity.

Google is another giant company trying to assume the role of an internet service provider. It is making steady gains in its ongoing initiative to build a high-speed internet network using fiber-optic technology.

Google Fiber, as the network is called, is already available in Kansas City, Kan., and Kansas City, Miss., and the company plans to make it available in Austin, Texas, later this year. So far, fourteen other cities are on the agenda as well. And last month, Starbucks announced that it was partnering with Google to provide ultra-fast Wi-Fi in all 7,000 company-operated Starbucks locations across America.

And let's not forget Project Loon, Google's far-out plan to use a worldwide network of high-altitude balloons to bring internet connectivity to remote corners of the planet. Noble and altruistic as this sounds, it would likely make Google more or less synonymous with the internet among new users, opening up previously untapped markets for the company's products.

Related: Google to Bring Faster Wi-Fi to Starbucks

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.