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Turn Your Company Car Into a Marketing Campaign on Wheels

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This story appears in the October 2013 issue of Entrepreneur. Subscribe »

Talk about a fruitful investment. Mason Arnold relishes the attention he and his com-pany garner around Austin for driving a vehicle with a big banana on the roof. In turning people's heads, he has turned a company car into a rolling conversation starter, brand fortifier and revenue generator.

"It's the best marketing thing we've ever done,"

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