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4 Ways to Use Humor as a Marketing Tool

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This story appears in the December 2013 issue of Entrepreneur. Subscribe »

This fall, Massachusetts congressional candidate Carl Sciortino posted a heartfelt, funny video to YouTube titled "Father's Son." Blurring the line between traditional political advertising and content marketing, it told a sweet, funny story in a little over a minute. Aaron Blake at The Washington Post called it "one of the more interesting campaign ads we've seen in a while." MSNBC's Chris Hayes tweeted to his 250,000-plus followers: "This ad's basically a masterpiece."

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