Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)
Guest Writer
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Steve Jobs, as expertly outlined in Walter Isaacson's biography, was brilliant, intense, mercurial and prickly.

Tim Cook, by many accounts, is very different; even keeled, methodical and quietly persuasive.

Jobs was brilliant, and so is Cook, but each has shaped Apple in a unique way. Looking at factors including product development, controversies, and dividends, Ohio University's online MBA program has created an infographic that illustrates Apple's brand perception and performance under each CEO.

Check it out below.  

Click to Enlarge+
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.