My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Gmail

Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads

Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Google ads can be eerie. Wistfully search for sunny vacation spots during a grim, rainy day at the office, and it's not long until the airline ads arrive.

It goes farther than that, though. Google – through a myriad of data points that come from search, emails, Google Docs, etc. – maintains a detailed file on our habits, preferences, and major life events. (Don't believe me? Check out how hard it was for Janet Vertesi, an assistant professor at Princeton, to conceal her pregnancy from the internet).

Google is taking a step back from all this data collection, however.

The Wall Street Journal reported today that the search giant has adopted a new non-scanning policy for students' Gmail accounts and will no longer use data collected from Apps for Education to deliver-up targeted ads. (Google Apps for Education is a free service that offers Gmail accounts, calendars and cloud storage to teachers, students and school administrators. It has over 30 million users, according to the company.)

Related: 6 Things You Should Know About 'Anti-Google' Search Engine DuckDuckGo

The decision follows a lawsuit last year, in which students and other Gmail users sued Google for violating wiretap laws, the WSJ said.

The company said it will soon make similar changes for all its Apps customers, including services meant for business and government users. "We’ll provide an update when the rollout is complete," Bram Bout, director of Google for Education, wrote in a blog post.

Other Gmail users will continue to have their accounts scanned.

"Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored," the company's terms read

Related: Google May Have Violated Wiretap Laws

More from Entrepreneur

Corene Summers helps clients advancing their health, careers and lives overall through reducing stress, tension and optimizing sleep.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur