Subscribe to Entrepreneur for $5
Subscribe

8 Ways to Make Your Crowdfunding Campaign Pop

By
This story appears in the June 2014 issue of Entrepreneur. Subscribe »

For Joanna Griffiths, launching a campaign was about more than raising capital for her startup. Griffiths turned to in 2013 to test the market for Knix Wear, a line of women's underwear made from moisture-wicking, odor-absorbent fabrics. "It was the last test in a series of tests I conducted before launching the ," explains the Toronto-based entrepreneur.

Even though Knix Wear garnered support from 518 backers who pledged more than $50,000 for the 2013 campaign--on a goal of less than $40,000--crowdfunding was a challenge. "I thought if I had a great idea and a strong platform, I would sell thousands of units," Griffiths recalls. "But getting every single new backer was a struggle."

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks