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10 Ingredients for a Successful Email Marketing Campaign (Infographic)

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If your email marketing efforts are falling flat, you could be doing it all wrong. While there is no one-size-fits-all magic bullet for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to optimize your chances of success.  

Related: 12 Ways to Improve Email Deliverability 

Lucky for you, the folks at Mailify have cooked up a simple, step-by-step recipe for killing it at email marketing, with key tips on personalization, mobile optimization, text-to-image ratio and, yes, even the option for recipients to opt-out (hopefully they won’t).

The New York-based email marketing software maker covered everything you need to know end to end, from the first burst of text your email recipients will see, to the all-important call to action and beyond. For a fun (and hunger-inspiring) touch, all of the steps are neatly sandwiched in a 10-step cheeseburger rendering in the clever infographic below:

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10 Ingredients for a Successful Email Marketing Campaign (Infographic)

Related: 7 Tips to Make Email Marketing More Mobile-Friendly

Kim Lachance Shandrow

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Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here