Marketing Automation

4 Ways to Generate Leads Using Marketing Automation (Infographic)

4 Ways to Generate Leads Using Marketing Automation (Infographic)
Image credit: ShutterStock
Guest Writer
Content Manager at TechnologyAdvice
1 min read
Opinions expressed by Entrepreneur contributors are their own.

As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex.

The number of specialties within marketing has expanded, and now includes positions dedicated to social media, search engine optimization, content creation, conversion rate optimization, email marketing and more.

For most organizations, these positions all have the same ultimate goal: producing revenue for your organization. This means they need to produce a steady stream of leads, and one of the best ways to accomplish that goal is by using marketing automation to amplify their existing efforts.

Related: 4 Steps to Choosing Marketing-Automation Software That Actually Works

This infographic created by TechnologyAdvice -- a company that provides resources for both buyers and sellers of business technology -- highlights a few of the ways that a marketing automation program can help your company produce leads and boost revenue.

Click to Enlarge

4 Ways to Generate Leads Using Marketing Automation (Infographic)

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.