How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers
It all changed for Paddy Spence during a trip to Whole Foods in March 2010. That’s when the food-industry veteran, who had given up sugar cold turkey a decade earlier, discovered Zevia. The zero-calorie soda was sweetened with stevia, a plant-based natural sweetener he and his wife used instead of sugar.
Six months later Spence, who had worked at food company Kashi and founded natural-foods research firm SPINS, purchased a lot more than a six-pack: He brought together a group of investors and executives to buy the then-3-year-old company for an undisclosed sum.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
Get 3 months free with code ZENDESK
Presented by zendesk