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How One Deal Transformed Bozeman Into a Startup City With Global Aspirations

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This story appears in the August 2015 issue of Entrepreneur. Subscribe »

In 2012, Oracle bought Bozeman, Mont.-based software company RightNow Technologies for $1.8 billion and single-handedly reset both locals’ and outsiders’ perceptions of the university town (population 40,000) and its opportunities. 

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When programmer Greg Gianforte moved to Bozeman 20 years ago to launch RightNow, he had a theory that he could build a successful company anywhere, thanks to the advent of the internet. He was right. That event proved to be a watershed moment for this 151-year-old city. 

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