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How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want

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This story appears in the September 2015 issue of Entrepreneur. Subscribe »

Check out other industries that are benefiting from launchpads here.

Aline Michelle Grüneisen
Looking ahead: The Startup Lab at Duke’s Center for Advanced Hindsight in Durham, N.C.

Most incubators focus on the logistics of developing a necessary product, cultivating customers and grabbing market share. But Duke University’s Social Science Research Institute is home to a new incubator for startups interested in using behavioral-change research to more accurately determine which products and services customers will want.

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