Welcoming Customers

Show you want your customers to keep coming back.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Meeting and greeting your customers properly is such a basic concept that it's frequently overlooked. Here are a few ways to do it well:
 

  • Greet customers quickly. No one likes the feeling of walking into a business and being ignored. Encourage your employees to greet customers the moment they enter your place of business. Some businesses create a more personal atmosphere, offering customers a glass of sparkling apple cider or other refreshments to enjoy as they browse.
     
  • Help if you're needed. Back off if you're not. The quickest way to chase customers out the door is to chase them around the store. Customers get annoyed if they feel they're being pressured, followed or watched. Coach employees to remain discreetly on hand if customers have questions, but allow clients to browse freely otherwise. If a customer needs assistance, employees should drop what they're doing and provide it.
     
  • Treat VIPs like VIPs. Recognize important customers when they come to call. If your business is primarily walk-in, make it a priority to learn the names of customers who return frequently or who make large purchases. For service-oriented businesses or those that receive orders via phone, you may wish to create a paper or computer file on VIP preferences.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.