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Timing Is Everything

This heir to a watchmaking dynasty struck out on his own. Now he's the one to watch.

This story appears in the July 1996 issue of Entrepreneur. Subscribe »

Why would anyone abandon an incredible job at great financial risk to start a business? That's what critics and naysayers asked Carlo Crocco when he left his family's watchmaking dynasty to start Geneva, Switzerland-based MDM Geneve, manufacturer of the exclusive Hublot watch.

Crocco turned a deaf ear to the critics, convinced he could do what they thought impossible. The result is a company that produces one of the world's most distinctive watches. This year, Crocco's company will rack up sales of $22 million. But getting to that point was a study in perseverance, conviction and enormous risk-taking.

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