You can be on Entrepreneur’s cover!

Facebook Launches Periscope Challenger for iPhone Users Nationwide The move could bolster the 100 million hours of video users already consume daily on Facebook.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

endermasali | Shutterstock.com | Enhanced by Entrepreneur

Facebook's livestreaming video feature, Live, is now available to everyone with an iPhone in the U.S. The Periscope-like service launched last August, but was previously only available for public figures and verified Pages.

"We plan to start rolling this out to the rest of the world over the coming weeks," wrote product manager Vadim Lavrusik in a blog post. Android compatibility is also presumably coming soon.

Broadcasters can initiate a stream from their Update Status bars by clicking on a new Live Video icon that will prompt users to write a description of the event. They can also invite fellow Facebookers to come and watch. Streams can last a maximum of 30 minutes.

As streams transpire, broadcasters will be able to see the names of friends who are watching in real time. Viewers can also offer comments or subscribe to be notified when their favorite broadcasters go live again. After broadcasts are completed, says Facebook, they will live on users' Timelines like any other video post.

Given Facebook's growing dominance in the video realm, the rollout of Live could portend a serious threat to fellow streaming platforms such as Periscope and Meerkat. On an earnings call Wednesday, Facebook said that 500 million users now watch 100 million hours of video every day.

Related: Facebook May Have a Ridesharing Service in the Works

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.