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How This Entrepreneur Paid Off $400,000 Without Closing His Business

This story appears in the March 2016 issue of Start Up.

From the outside, fit and photogenic French-born physician Michel Cohen was on his way to becoming the 21st century’s answer to Dr. Spock. In the early 2000s he ran Tribeca Pediatrics, a smart, hip, high-quality practice that catered to the neighborhood’s smart, hip parents, whose children he saw in his signature quirky medical office -- think Pee-wee’s Playhouse meets a Wes Anderson film set. The media loved him and parents appreciated his common sense, low-intervention medical approach to children’s

Jesse Dittmar
Each of Cohen’s offices replicates his signature quirky style, which helps cut costs.

Things were going so well that he opened up another office in Brooklyn. 

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