Julia Child to Inaugurate Popular Gaming Platform Twitch's New Cooking Channel

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Popular social live-streaming gaming platform Twitch is taking a page out of The ’s recipe book and today announced the launch of a channel dedicated to cooking and baking. The channel is kicking off with a four-day marathon of the entire 201 episode run of Julia Child’s beloved cooking show The French Chef.

Twitch had previously streamed the entire run of Bob Ross's The Joy of Painting -- more than 400 episodes -- over the course of a week. Some 5.6 million viewers tuned in.

Related: How to Thrive in the Live Streaming Revolution

Bill Morrier, head of Twitch Creative, explained in a why beginning with Julia Child was a natural fit for the channel. “Julia Child was the precursor to Twitch’s social cooking movement, making The French Chef show a great reminder about how visionary she was. To put it in terms our community can relate to, Bob Ross is the Julia Child of painting.”

Twitch isn’t the only new video entrant in the food space. Just last week, co-founder Steve Chen and former YouTube engineering lead Vijay Karunamurthy launched an interactive streaming platform for foodies and chefs called Nom.

Related: Why Live-Streaming Video Should Be the Next Battlefront in Your Brand's Social-Media Strategy

And the trend isn’t only relegated to cooking, but to eating as well. In , people can pull down as much as $10,000 a month though Mukbang, where users live stream and chat with viewers during meals.

Twitch was founded in 2011 by CEO Emmett Shear and was bought by Amazon in 2014 for $970 million. As of 2015, the site boasted an average of 100 million monthly viewers around the world.  At the end of the year, the company reported that altogether, Twitch users had streamed 241,441,823,059 minutes, or more than 459,000 years of video.  

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur