⚡ Get All Content for 20% Off ⚡

Every Entrepreneur Should Outsource These 3 Key Tasks There is very important work that needs to be done in your company and you need people more qualified than you to do it.

By Kallen Diggs

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Rogier van der Weijden | Getty Images

Outsourcing. It is not an unfamiliar word in the entrepreneurial sphere. More and more entrepreneurs are trying to infuse this tactic in their business to be more productive.

With books like "The 4 Hour Work Week," the benefits of outsourcing have been overstated. Many entrepreneurs want to start outsourcing. However, many of them do not know where to start.

First, it is important for the entrepreneur to know and plan which areas of their business are better suited to be outsourced to an agency or group of freelancers.

There is no doubt that there are parts of your business that you would prefer not to do, whether it is due a lack of competency or interest. Why spend days or weeks working on tasks that are simply frustrating for you? Would it not be better to outsource those things to someone who has a track record of delivering superb results?

Related: 5 Questions to Help Decide If Outsourcing Is the Solution

If you are facing difficulty in choosing what to outsource, consider delegating these three tasks to increase productivity and free up your time for other activities.

Social media.

To many entrepreneurs, it appears that social media is overrated. It is partially true. However, it would be foolish to run a business without having a social media presence.

Social media can easily become time consuming. Every entrepreneur has their own social media addiction, whether that is Facebook or YouTube. There is no doubt that those social media feeds are distracting, but you do not have to overwhelm yourself with it. It is better to outsource it.

Depending on your preference, you may find one of the following approaches suitable for your business.

  1. Hands-off approach -- Assign your assistant to create and schedule your social media posts. They can create a HootSuite account and start syncing your social media accounts. Then, they can start creating and scheduling your social media posts via the dashboard. With the hands-off approach, your assistant will focus on creating and scheduling lots of content while adjusting posts to match themes and trends, when necessary.

2. Hands-on approach -- Assign your assistant to dedicate a set amount of hours to social media. This approach is similar to the hands-off approach, with the addition of having your assistant to interact with the audience in either real-time or on a frequent basis.

3. Hybrid approach -- Assign your assistant to create and schedule your social media posts as well as infrequently interacting with the commenters. This approach is similar to the hands-on approach with the difference being the interaction is not as frequent. So, for example, your assistant may check social media for comments and questions twice a day rather than every two hours during their work shift.

I have always advised entrepreneurs to stick to the maximum of two social media channels. However, when you have an assistant, you may find it worth adding another social media channel to your marketing arsenal.

Related: Should Your Startup Outsource Tech? 4 Questions to Help You Decide

Although, please keep in mind that it is better to put out a consistent feed of content on a few social media channels than to put out an inconsistent feed of content on many social media channels. Make sure that you have a clear social media strategy before delegating it to your assistant.

Public relations.

Almost every entrepreneur wants their brand to be on television and in popular publications. It is getting featured that is the difficult part for the entrepreneur. Unless public relations are one of your strengths, it is in your best interest to outsource it to someone who has PR experience (preferably someone who has significantly more experience than you).

There are several free PR services, but the most popular one is HARO (Help A Reporter Out). I would recommend starting there first. I have used HARO to get featured on Monster.com and in the Sarasota Herald-Tribune.

Related: Why Your Company Should Consider Outsourcing Content Creation

Website support.

As your brand becomes more popular, this area will become more important.

Your website is your home. There is an adage that says, "Your first impression may be your last." Wouldn't you want to assure that website visitors are getting the best impression of your brand?

While website providers like Wordpress and Squarespace have made it easier to administer your site, it is probably not a good idea to invest much time in it, especially if your intention is to grow your brand as quickly as possible.

Instead, outsource this area of your business to someone else. Whoever you choose can not only keep your website current with content but can interact with the audience by replying to blog post comments and answering emails.

In an era where competition is at an all-time high, it is pertinent to maximize productivity by leveraging other people's time. Outsourcing is your most important form of leverage. If you want to grow your business fast or even put your business on auto-pilot, nothing will be more important than outsourcing.

Kallen Diggs

International Bestselling Author, Speaker, Consultant

Kallen Diggs is the author of Reaching The Finish Line and host of his syndicated radio show - Reaching The Finish Line, airing on AM/FM and satellite radio in 10+ countries.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.