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Facebook Signs Deals With Media Firms and Celebrities for Live Video

This story originally appeared on Reuters

Inc. has signed deals worth more than $50 million with and celebrities to create videos for its live-streaming service, the Wall Street Journal reported.


Facebook has signed nearly 140 deals, including with , the , Vox Media, Tastemade, and the Huffington Post, the Journal reported on Tuesday, citing a document.

Comedian , chef Gordon Ramsay, wellness guru and NFL quarterback Russell Wilson are among the celebrities that Facebook has partnered with.

"We have an early beta program for a relatively small number partners that includes a broad range of content types from regions around the world," Justin Osofsky, the vice president of global operations and media partnerships at Facebook, said in an email.

"We wanted to invite a broad set of partners so we could get feedback from a variety of different organization about what works and what doesn't."

The document shows that Facebook's deal with online publisher has the highest value at $3.05 million, the Journal said, followed by the New York Times at $3.03 million and CNN at $2.5 million.

(Reporting by Subrat Patnaik and Anya George Tharakan in Bengaluru; Editing by Kirti Pandey)

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