What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.
It's the great layoff, Charlie Brown. After 31 years of being the insurance company's mascot, MetLife cuts ties with the iconic characters.
It's the end of an era. MetLife yesterday announced that Snoopy and the Peanuts crew would no longer be part of the company's marketing strategy.
“We decided to transform the MetLife brand because our company is undergoing a pretty significant transformation," Richard Hong, senior vice president of global brand and marketing at MetLife, said in an AdWeek article.
The change was brought about after the company found that its consumers were “overwhelmed with the pace of change and are looking for a trusted partner to help them navigate these changes.”
“We have great respect for these iconic characters. However, as we focus on our future, it’s important that we associate our brand directly with the work we do and the partnership we have with our customers,” Esther Lee, global chief marketing officer of MetLife, said in a press release.
MetLife definitely hit the nail on the head with that whole people getting "overwhelmed" with change thing. People all over the internet expressed shock at the firing of iconic character.
MetLife is dumping Snoopy and other Peanuts characters from its ads. What do you think of the move?— Paul R. La Monica (@LaMonicaBuzz) October 20, 2016
You don’t have to worry too much about the Peanuts gang. They’re getting ready for Halloween.
Entrepreneur Editors' Picks
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
Why You Need to Become an Inclusive Leader (and How to Do It)
Career Transitions You Can Make in Your 40s and 50s
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
4 Principles to Develop Next-Level Leadership at Your Company
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market