My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

The Industries That Will Want Google's New Goggles Most

VR is growing up.
The Industries That Will Want Google's New Goggles Most
Image credit: Carlton Davis

The term virtual reality is bandied about a lot. But with the exception of a few bulky, expensive headsets, most VR devices just use your phone’s screen and processor -- and they don’t let you do much more than passively watch 360-degree video.

Google’s Daydream View VR is different: It’s the first phone-based headset to let you do stuff. The gadget wirelessly syncs with the new Google Pixel smartphone (the only compatible device for now) to a Wii-like controller to create a virtual extension of your hand. Use it to move through Google Street View, swing a simulated baseball bat and interact with virtual worlds.

Related: Why Virtual Reality Is Vital

It won’t let you walk around a physical space and have your movements translated into VR -- for that, you still need an expensive rig -- but the Daydream will be of interest to folks like architects, 3-D designers and advertising tech firms keen on immersive experiences. And its soft fabric shell and light weight (about a half pound) keeps you comfortable through long trips into the Matrix. ($79; vr.google.com) 

This story appears in the December 2016 issue of Entrepreneur. Subscribe »

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป