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The Industries That Will Want Google's New Goggles Most

VR is growing up.
The Industries That Will Want Google's New Goggles Most

Google’s Daydream View VR

Image credit: Carlton Davis
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This story appears in the December 2016 issue of Entrepreneur. Subscribe »

The term virtual reality is bandied about a lot. But with the exception of a few bulky, expensive headsets, most VR devices just use your phone’s screen and processor -- and they don’t let you do much more than passively watch 360-degree video.

Google’s Daydream View VR is different: It’s the first phone-based headset to let you do stuff. The gadget wirelessly syncs with the new Google Pixel smartphone (the only compatible device for now) to a Wii-like controller to create a virtual extension of your hand. Use it to move through Google Street View, swing a simulated baseball bat and interact with virtual worlds.

Related: Why Virtual Reality Is Vital

It won’t let you walk around a physical space and have your movements translated into VR -- for that, you still need an expensive rig -- but the Daydream will be of interest to folks like architects, 3-D designers and advertising tech firms keen on immersive experiences. And its soft fabric shell and light weight (about a half pound) keeps you comfortable through long trips into the Matrix. ($79; vr.google.com) 

Edition: May 2017

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