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Want to Open a Coffee Shop? Keep These Owners' Tips in Mind.

You can cash in on caffeine addictions -- if you're savvy.

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This story appears in the December 2016 issue of Entrepreneur. Subscribe »

The retail value of the U.S. coffee market is alluring-around $48 billion. But at $3 a cup, cashing in on our collective caffeine addiction isn't always a given. Savvy experts share what they've learned. 

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Ben Lehman,Co-owner, Crema, Nashville

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