People Want the Snapchat Spectacles So Bad They'll Stand in the Cold for Hours in Midtown NYC
Grow Your Business, Not Your Inbox
Forgoing the snazzy vending machines it's been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.
It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.
Of course, the line was shorter than Monday's (but the day had just begun).
Here are Chris Lyons and Ryan Edelstein.New Yorkers rushed to use their Spectacles -- even when they didn't have much yet to record.
It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident: