People Want the Snapchat Spectacles So Bad They’ll Stand in the Cold for Hours in Midtown NYC

The new device costs $130 and records 10-second videos.

By Stephen J. Bronner | edited by Dan Bova | Nov 22, 2016
Stephen J. Bronner

Forgoing the snazzy vending machines it’s been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.

It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.

Image credit: Stephen J. Bronner

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Of course, the line was shorter than Monday’s (but the day had just begun).

Image credit: Stephen J. Bronner

Here are Chris Lyons and Ryan Edelstein.

It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident:

Forgoing the snazzy vending machines it’s been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.

It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.

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