You can be on Entrepreneur’s cover!

People Want the Snapchat Spectacles So Bad They'll Stand in the Cold for Hours in Midtown NYC The new device costs $130 and records 10-second videos.

By Stephen J. Bronner

entrepreneur daily
Stephen J. Bronner

Forgoing the snazzy vending machines it's been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.

It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.

Image credit: Stephen J. Bronner

Related: Snap's Youthful Founders Show No Fear in Race to IPO

Of course, the line was shorter than Monday's (but the day had just begun).

Image credit: Stephen J. Bronner
Some of the people on the line were professional "waiters" (yes, really). I spoke to three individuals who have been waiting since the early hours of the day. The first was Hugh Jackman.

Here are Chris Lyons and Ryan Edelstein.

New Yorkers rushed to use their Spectacles -- even when they didn't have much yet to record.

It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident:

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.