Infographics

How Reviews Influence Women's Shopping Decisions (Infographic)

It could be time to clean up your online reputation.
How Reviews Influence Women's Shopping Decisions (Infographic)
Image credit: Betsie Van Der Meer | Getty Images
1 min read

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list.

Related: 4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Companies should make sure their online reputations are spick-and-span, as 44 percent of women admit to spending at least 20 minutes researching something online before buying it.

The industry your business is in will also determine whether a woman is likely to dive deep into reading reviews. Eighty-five percent of women read reviews for beauty and wellness products, and a little over half do for electronics and clothes and shoes. It’s no surprise that groceries, books and homecare and cleaning products are not so highly researched.

From where women go to seek out reviews to what device they are reading them on -- check out the infographic below to learn more.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur