The Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B Should you make the switch?
By Nancy Miller •
This story appears in the March 2017 issue of Entrepreneur. Subscribe »
In 2011, Noah Lee and Dane Jensen were young guys a few years out of college and in search of a business idea. They stumbled across a story about a company selling black Italian socks. Just black. Just Italian. By subscription only. The company had tens of thousands of subscribers.
Related: 5 Tips for Developing Your B2B Sales
Jensen got excited, built a website and called it Sock of the Month Club. "I was more dismissive," Lee admits. But he went along. It was a part-time gig. Plus, most people wear socks. And they can't all just want basic black, right?
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