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The Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B

Should you make the switch?

By
This story appears in the March 2017 issue of Entrepreneur. Subscribe »

In 2011, Noah Lee and Dane Jensen were young guys a few years out of college and in search of a business idea. They stumbled across a story about a company selling black Italian socks. Just black. Just Italian. By subscription only. The company had tens of thousands of subscribers.

Melissa Huisman
Noah Lee (left) and Dane Jensen, Sock Club cofounders.

Related: 5 Tips for Developing Your B2B Sales

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