Ad Company Creates Working Tequila Cloud

Cloudy with a chance of … booze.
Ad Company Creates Working Tequila Cloud
Image credit: Youtube
  • ---Shares
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

Forget about your umbrella -- time to get out the salt, limes and shot glasses.

Ad company Lapiz, a unit of Leo Burnett, has revealed the world’s first tequila cloud. Using ultrasonic humidifiers, the company created a way to transform tequila into a floating visible mist, which then liquefies to fall as raindrops.

Related: Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Premiering in Berlin during the rainiest month of the year, the exhibit aims to entice people to take a tropical, tequila-infused trip to Mexico. An even more impressive feat is the cloud is programmed to only rain when it is raining in Berlin (which is quite often).

The company also put together a commercial using the tequila shower. “Forget the winter, have a taste of Mexico,” reads the ad.

Let it pour.

Edition: June 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.