People and Brands Share Ideas for Crayola's New Crayon Color

Crayola is saying goodbye to 'dandelion.'
People and Brands Share Ideas for Crayola's New Crayon Color
Image credit: Crayola
Iconic crayon color, Dandelion.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
2 min read

Bye-bye, dandelion yellow. On March 31, which Crayola declared “National Crayon Day,” the company announced plans to remove the color “dandelion” from its 24-pack and replace it with a new, yet-to-be-announced crayon from “the blue family.”

This is the first time Crayola has retired a color from its 24-count pack of crayons. But before you get disappointed, the company wants your help. Crayola has invited fans to help name the new blue color, which will debut in May.

Using the hashtag #NewCrayonColors, people are engaging in the new color promotion -- but not all are doing so in the way Crayola intended. Most are suggesting colors that aren’t blue. Some other brands are even trying to squeeze some attention out of the crayon company’s campaign.

Check out some of the out-there and creative ideas shared on Twitter so far:

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur