Startup Honored as Winner of First-Ever 'HackON' Competition

Cox Business's small business accelerator event highlighted area's entrepreneurial ecosystem.

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Startup Honored as Winner of First-Ever 'HackON' Competition
Image credit: Jason Fell
3 min read
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TULSA—The J.M. & H.C. Hall Store. Frisco Depot. Tulsa House Hotel. Reed & Perryman Store and Post Office. Jeff Archer Store.

The year was 1882 and these were the very first business buildings constructed in Tulsa, Okla. Then, through much of the 20th century, the focus in Tulsa’s economy on the energy industry. The city became known as the “Oil Capital of the World.”

Fast-forward to today and Tulsa’s economic landscape has blossomed and diversified, and includes industries like finance, technology and telecommunications. While big business remains, small- and mid-size businesses now power a significant portion of the city’s economy.

One of the city’s vibrant, growing startups was recently honored at Cox Business’s first-ever HackON: A Small Business Accelerator event. Stephanie Conduff, the 33-year-old founder of Leche Lounge, received a $10,000 prize package for winning the competition.

“The entrepreneurial spirit is alive and well all over the country, including places like Tulsa, Providence, R.I., and Gainesville, Fla. -- in places you wouldn’t necessarily think,” says Ken Kraft, senior vice president of marketing for Cox Business. “We have a strong focus on the startup community. The goal is to create a forum for entrepreneurs, in markets we serve, that allow them to network, share ideas, and meet with experts.”

Leche Lounge founder Stephanie Conduff (second in from the right) and her team accept their award.
Image credit: Courtesy of Cox Business

Produced in partnership with Entrepreneur Media, the two-day HackON invited local small companies to submit their biggest business challenge and let a group of area business and community members help find (or “hack”) a feasible solution. The judges included an Entrepreneur editor, a community leader, a Tulsa business owner and a Tulsa business executive.

The event was hosted at the Cox Business Center as well as 36 Degrees North, a basecamp for entrepreneurs in Tulsa’s vibrant Brady Arts District.

Out of four companies that competed, Leche Lounge’s solution and mission stood out from the others. “Our issue was how to create monthly recurring revenue for Leche Lounge,” Conduff says. “We found that we could redesign our space to be a functional billboard -- wrap the outsides, incorporate digital media and price them for short-term leases instead of all direct sales.”

Founded in May 2015, Leche Lounge aims to provide new mothers with a clean and comfortable place to pump breast milk while in public spaces like stadiums, convention centers, universities and workplaces. The “lounge” is a customizable room that includes a hospital-grade breast pump, footstool, mirror, device-charging ports and surface areas made from Corian-like materials so that they can be effectively wiped down with antimicrobial wipes.

Leche Lounge’s roster of clients includes the Oklahoma State University Health Sciences Center, the U.S. Air Force and the Winstar World Casino in Thackerville, Okla.

Image credit: Courtesy of Leche Lounge

Conduff, a mother of two, says she plans to use the winnings to work with the Oklahoma State University New Product Design Center to finalize her instruction manual and help scale the product.

“This is the momentum we needed to meet our 2017 product goals,” she says. “We are constantly learning from all we observe and the HackON process has given us an opportunity to reevaluate a refreshing recurring revenue model.”

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