My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing / IKEA

This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag

If you're on the market for a new handbag, you might want to think twice before dropping some serious cash.
This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag
Image credit: IKEA
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Few people are willing to drop thousands of dollars on an electric blue designer handbag. But what if we told you that you could purchase similar bag for only 99 cents?

Related: Wendy's Brings the Sass in 2017

Recently, French fashion house Balenciaga unveiled a new, fancy blue handbag with a hefty price tag of $2,145. However, the product looks oddly similar to a bag many of us already own … Ikea’s blue tote.

That’s right, Balenciaga’s new luxury handbag could almost pass as a “knock off” of Ikea’s 99 cent Frakta bag. But don’t worry, Ikea wants to make sure you don’t get confused. Its creative team has poked some fun at the fashion house, pointing out the similarities and even advising customers on how to tell the difference.

Related: 4 Ways to Use Humor as a Marketing Tool

So if you’re struggling on which bag to wear to your Friday black tie or your Sunday morning trip to the grocery store, here are some helpful instructions, from Ikea:

 

A post shared by ACNE (@acnecollective) on Apr 25, 2017 at 7:05am PDT

In response to the “copycat” handbag, a spokesperson for Ikea told Today, “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”

IKEA's 'Open Platform' Embraces Furniture Hacking