Wendy's Brings the Sass in 2017 The fast food giant fires back via Twitter.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

Whether for complaining, complimenting or asking a question, social media has become a great way for individuals to connect with corporations. Unfortunately, in many cases, people abuse this power and use social platforms to bash brands instead. Well… Wendy's has had enough. And it's not afraid to tell you what's up.

So, if you've got an insult in mind, forget about complaining to Wendy's customer service on social media. That is, unless you're seeking a sassy remark from the fast food giant.

Last week, Twitter user @NHRide responded to Wendy's tweet about its "fresh, never frozen beef," retorting that Wendy's does freeze its beef and that the slogan is "a joke." Wendy's fired back. Apparently taking the comment to heart, the company gave a nice schooling to the person bashing its long-standing promise of "never frozen beef."

The conversation went viral -- and put Wendy's new "tude in the spotlight. This debacle only marked the beginning of Wendy's newfound sass. After the public back-and-forth, others tested the fast food chain, trying to stir a response with their own complaints and insults. Wendy's responded ruthlessly.

Wavy Line
Rose Leadem is a freelance writer for Entrepreneur.com. 

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

The World's Richest Man Just Surpassed a $200 Billion Fortune

Bernard Arnault is just the third man in history to reach this landmark.

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Growing a Business

This Stock Screener is on Sale for Memorial Day

invest while mitigating risk with this top-rated stock screening app.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.