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When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.

This story appears in the June 2017 issue of Entrepreneur. Subscribe »

The first time Tyler Merrick heard about social entrepreneurship, it blew his mind. “I was from rural Texas,” he says. “I’d never heard that concept before.” Soon after, he started seeing businesses with value-specific missions everywhere: Ethos Water, TOMS, Warby Parker. He wanted in. So he left his family pet food business and founded Project 7

Project 7 founder Tyler Merrick.
Project 7

Related: What It Means To Be A Social Entrepreneur

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