When 'Doing Good' Isn't Good Enough
After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.
The first time Tyler Merrick heard about social entrepreneurship, it blew his mind. “I was from rural Texas,” he says. “I’d never heard that concept before.” Soon after, he started seeing businesses with value-specific missions everywhere: Ethos Water, TOMS, Warby Parker. He wanted in. So he left his family pet food business and founded Project 7.
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