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The Website That Is Helping Companies Find Diverse Talent Diversity-hiring platform Jopwell debunks the 'pipeline problem.'

By Stephanie Schomer

This story appears in the June 2017 issue of Entrepreneur. Subscribe »

Peter Henket
Porter Braswell (left) and Ryan Williams

When companies say they don't have the resources for diversity recruiting, it hurts our ears," says Porter Braswell, who spent years at Goldman Sachs, where he was regularly asked to help with diversity outreach. Nevertheless, diversity-light companies say it frequently, often invoking what is known as "the pipeline problem" -- a claim that diverse talent is a scarce resource and largely elusive.

Related: Why You Need to Focus on Diversity Before It's Too Late

So Braswell and fellow Goldman alum Ryan Williams created Jopwell, a platform that connects black, Latino and Native American job seekers with career opportunities. "We want to say, "Jopwell is the pipeline, so you can't say there's a problem,'" says Braswell.